SPOTTED
UX/UI | App Design | Entertaiment
Isn't going out fun? well, it's not that simple.
Defining The Problem
finding good live shows, sourcing the tickets,
and getting friends to go - It’s just too much work.
Live shows enthusiasts waste time scrolling their social media, ticket sites, and group chats, to get a single ticket for a show they want to attend. Most artists are using social media pages on instagram or facebook as they’re website in a way – posting all the news and shows related to the act/band. it’s hard to navigate as a fan and follow along since you can’t plan ahead enough, and you have got to be actively searching for the info. most peoplewho attend shows don’t do it alone, it’s usually a night out with friends. it makes it even more complicated to organize a night out with a friend group, getting tickets, a ride to the show etc…
Without a unified platform, planning a night out is more about managing logistics than enjoying music and good company.
Exhaustion
once you find something decent to go to you’ll find yourself digging through 3 different websites – the artist pages, ticketing platform, calendars. and then messaging friends and opening whatsapp groups just for the sake of going to single concert.
Budgeting
it just feels like the price of the concert is something hidden behind so many doors, only after do all of that digging online you’ll find out the concert you want to attend is just way out of your budget, and all the work you did is wasted.
Compromising
it’s not that easy to find and plan a nice night out that fits your vibe you might be left out with few mediocre options most of the time. especially while travelling or moving to a new city. getting tickets for top tier artist can be impossible sometimes.
User Research
why the young folks probably going to stay
home this weekend?
I’ve conducted a survey with over 100 participants from around the world, aged 18 – 35, some of them were music enthusiasts
and some of them were artists that actually produce event and concerts. The survey focused on music/concert apps, ticketing platforms,
and events across all available platforms.
The data is hidden under too many layers
When Youre Following a certain artist and you would like to attend their show, you would find yourself digging through different social media platforms to find the link of getting their tickets in another platform, or the site of the venue itself, but there’s so much more info you’ll need before knowing if you can make it… where is it? doe’s the place have parking nearby? when does it supposed to start and end? is their shows even that good?
Limited free time and energy
most people want to go to a show but because a lack of exposure they are only exposed to certain artists they know in their area, and to get to know about other events they would have to search deeply, decide on something decent, convince their friends to go, which can take a lot of time.
Budgets and the small letters
Most of The Times The ticket price of the event would be stated at the end of a process, after finding the show, agreeing with friends on going there (the harderst part), and then finding the purchase link on some sketchy website you’ve never seen before. what about discounts for a group purchase? or an early bird ticket, that you would have to see early of course, which can be hard if your not that into social media. and what about reselling your ticket in case you can’t go?Â
First Conclusion
this industry needs to be centralized in a mobile app,
that act as a social media platform
First to address the main issue, I’ve decided I need to create an app that would act as an info center for everything related to concerts, live shows, nightlife, random events, festivals. with info like prices, location, parking stated upfront. it can be location based so when travelling the app letting you know what’s good around you. you can see reviews about an artist, venues, read articles about music. also I would like to try to make it a social media, meaning you can add friends and you can share events between each other, create friend groups that share favorite artists, clubs, festivals and more.
Competitor Analysis
Most of the ticket-buying apps do not have an integrated ticketing platform inside them. Instead, they redirect you to other platforms, and as a user, you can't always trust those external platforms. they lack social networking functionality, such as the ability to add friends and coordinate attending shows together. If you book a concert and realize you can't attend, in most apps, you will need to sell the ticket yourself through any means possible.
And in that moment, another realisaton came to mind
As an artist or band playing and booking concerts, you don't have a mobile platform to create an event, check the statistics, and edit the event information through your phone. So I made a decision to combine the feature on this one app - making it a social media platform for both fans, and artists.
My Solution
centralizing the entertainment industry, and creating a social media out of it
it's all in one place
no more checking around 3 different social media pages just to see where and when is the concert you’ll want to attend. buying the tickets immediately inside the app.Â
add your friends, go out together
sending invites to your friends inside the app to go out, taking the initiative. you can just see where your friends are about to go, and join them.Â
new stuff you might like
with a personalized reccomendation system built in the app, you can discover your next favorite shows and artists. going for a vacation? get spotted.Â
User Personas
to start the design process, first I had to define the users who are going to use the app
Shannon Moore
- 35 Years Old
- Software Engineer
- Herzeliya, IL
- 9/10 Tech Oriented
Shannon is a senior software developer at a small start-up in Israel. originally From the US, relocated for work. she loves music and enjoys attending live concerts. when there’s a concert featuring an artist Shannon likes, she’s always the first to buy the ticket.
Goals
- Find more convenient ways to buy concert tickets and discover new artists.
- Attend many local concerts and festivals during her upcoming trip abroad.Â
- Meet friends to go with the show and connect over shared interests
Pain Points
- Shannon’s work keeps her too busy to plan weekend activities.
- She finds out about new shows only through artists’ social media.Â
- Sometimes she wants to get tickets, but the concert’s already sold out.
- She wants to discover more local artists but doesn’t know how.
Ross Bolton (Artist)
- 24 Years Old
- Guitar Player
- Portland, OR
- 6/10 Tech Oriented
Ross is a singer and guitarist in two local bands in Portland, OR. Each of his bands has around 5k followers on Instagram, and they play a big part in the indie music scene there. he would perform at least 3 times a month. Ross often attends live concerts to see other artists.
Goals
- Getting worldwide recognition for his music
- Play shows around the world, especially in North Europe.
- Get to know more artists to listen to, and collaborate with them (mutual gigs).
Pain Points
- Spends most of the week on gig promotion on multiple social platforms
- Promoting shows abroad is challenging due to unfamiliar venues and concert culture.
- Too busy with creating music to buy concert tickets to attend to
The Onboarding
The user goes through a personalization process that creates a homepage full of events they can attend, and they can connect their social media accounts with SPOTTED so they can see their friends’ profiles and join them at shows they’re going to. Then, the user selects whether they are a “Fan” or an “Artist”. The app includes extra features for artists, but the “Artist” mode still includes all the “Fan” features. During the process, the user can also choose specific artists they like so they will get personalized recommendations for concerts and festivals those artists are playing at.
*chosen screens, there are more screens in the onboarding process.
SPOTTED Core - the home feed, artist page, event page, menus
After the initial onboarding, the user can access the Home feed, which is filled with recommended events personalized for them, and they can see which events their friends who also use SPOTTED are going to. From a specific event page, the user can navigate to an artist page that contains the artist’s biography, top tracks (which they can listen to in the app), and they can follow the artist to see upcoming events. There is a bottom menu for quick navigation between the Home feed, purchased tickets, location-based recommendations, and the user’s profile. There is also a larger menu with more options, which can be opened from the top-left corner.
Ticket Purchase and Trust During Checkout
When a user would like to get a ticket to a show, there are several ways to do so. One is through the home feed, where they would click on an event and then choose to buy tickets from the bottom of the screen. The user would then go through the process of choosing their seats, and they can immediately pay using the app or a credit card. The user can see their tickets on the “Tickets” page, accessible from the bottom menu. On the Tickets page, they can see the digital ticket with the barcode that they can show at the entrance to the venue, and they also have the option to quickly open navigation to the venue to get to the concert. I made a decision to change the background color to white at the purchasing process because of studies and research that shows how users have more trust towards brighter color in a checkout process despite the fact that the app is in dark mode most of the time.
Ticket Reselling
If the user wants to sell the tickets he had previously bought, he can choose between setting his own price to the ticket* or getting a refund in case he bought a ticket with a refund option in the first place, and he wants to get it before the timelimit ends (usually 48 hours before the event). Then the user get’s a pop up message that confirms his ticket are on sale,and he can see all his listing in “Your Tickets” page on the app, accessible through the menu.
*the user can’t price his ticket higher than the original value, that is to avoid scalping
Artist Creating an Event
When an artist using a professional account wants to create a new event, the process is fairly simple. The home page on a professional account has two tabs. The Artist Page tab displays a feed of all the artist’s upcoming and past events. At the bottom of the screen, there’s an “Add New Event” button. The button leads to a standard event creation page where the artist can add a preview image and event details such as the event name, time, date, and location. Once everything is filled in, the artist is shown a preview before publishing to make sure all the information is correct before it goes live. A “Complete” pop-up then appears, giving the artist the option to view the live event page on SPOTTED or go back and edit the event if needed.
Artist's Dashboard
When an artist using a professional account wants to create a new event, the process is fairly simple. The home page on a professional account has two tabs. The Artist Page tab displays a feed of all the artist’s upcoming and past events. At the bottom of the screen, there’s an “Add New Event” button. The button leads to a standard event creation page where the artist can add a preview image and event details such as the event name, time, date, and location. Once everything is filled in, the artist is shown a preview before publishing to make sure all the information is correct before it goes live. A “Complete” pop-up then appears, giving the artist the option to view the live event page on SPOTTED or go back and edit the event if needed.